Framingham State College

Stoltze Design was selected to redesign all of the communications materials for Framingham State College as part of a strategic marketing campaign. Over the course of a year we developed an identity system, a viewbook, posters, search mailers, a postcard series, email templates, departmental brochure templates, and a website.

Incorporating messaging we developed with the team, several design options were presented, and the “make it” concept got high marks. The look and feel were carried through to television ads and other media buys, as well as signage. Better positioned, with a robust suite of comprehensive vertical marketing, they successfully met their enrollment goals and improved metrics.