Fidelity Investments

We have designed division identities, campaigns, interactive applications, websites and numerous print collateral projects for this distinguished investment house. When assigned to create a recruitment brochure to capture the attention of recent graduates fatigued by the onslaught of other firms’ collateral, we developed two designs. One, geared to MBA graduates, had a refined, visionary tone and another, aimed at undergraduates, was more lighthearted. While sharing the same format, each brochure uses customized imagery and copy that resonates with the intended audience.