Having developed a new corporate identity and website for Berkeley Investments, we were asked to create a visual brand for their large renovation development of the historic Waltham Watch Factory. Being developed in three phases, the project includes commercial, residential, and retail spaces. For the main lobby of the office spaces, we designed a permanent exhibit that showcases artifacts and images of the original factory environment.
We also created a website and print collateral to inform and entice prospective tenants. Carefully curated images are used throughout the website to help convey the unique environment and community while reinforcing the brand.